3 Traits That Every Graphic Designer Enjoys

The Bureau of Labor Statistics projected that there will be over 123,000 new job openings for the profile of graphic designers by the year 2020. Tons of exciting new job openings are waiting for graphic designers worldwide.

Graphic designers in America are involved in providing corporate logos and creating visual concepts for advertisements, brochures, magazines and so on. Max Effect Marketing, in this quick read, reveals the 5 most necessary traits that every graphic designer must have. These are things that can't be bought from money and aren't available on smart apps and social sharing.

1. The design is always in demand

• In an age where we are often reminded that our jobs will one day be taken over by robots, a graphic designer can rest assured as the work of design will always require human thinking and creativity.

• It's an essential gear in the world required by many brands.

• From simple business cards and printed materials to packaged goods, and advertisements, graphic designers are a necessity everywhere.

2. Design opens career paths in abundance

• A graphic designer can add value to any workplace, not just a design studio.

• Once established, a design is something that no business can live without.

• If your agency isn’t for you, you can always venture into the editorial design and work for a major publisher.

• You can even join an internal team at one of the world’s biggest sports brands.

3. You enjoy working as part of a team

• Graphic designers rarely work alone i.e. they are always a part of a team and work closely with the client, collaborating to come up with the best possible solution.

• You get to know PR professionals, copywriters, marketers, advertisers and you’ll also get the chance to work with senior management and can be expected to consult with company directors.

Want to boost your company's revenue by hiring a good graphic design agency?

Max Effect Marketing aims to boost local, multi-city, national and e-commerce businesses in the explosive digital marketing and daily deal industry with the best digital marketing services. Contact us now!

Minimalist Website Designs Are The Talk Of The Town

The phrase “less is more” is common now almost everywhere. Even minimalist web designs are becoming popular now for many reasons. Max Effect Marketing will help you on how to use minimalism on your website and why it’s beneficial.

So basically, what is minimalist web design?

• Minimalist website designs have simple frameworks.

• These frameworks utilize color and typography for emphasis.

• Often, designers extremely cut down their color palettes, using just two to three hues and typefaces.

• These websites use very few elements like - forms, buttons, and videos throughout the entire website architecture.

• Hence, they employ a good deal of white space. Because of this, the colors, typography, and other features need to be used with extreme care.

Now have a feast on the pros of minimalist web design.

*Minimalist websites are easy-to-use and offer a better user experience.

*Minimalist webs are easy and responsive.

*Simple, clean and inherent interfaces serve busy users better than the ones opposite to these.

*Minimalist websites load faster, which effectively reduces web bounce rate.

*Simple and clean websites enable users to focus on the content that the page offers.

How Minimalism Design Is Being Approached:

i. A minimalist design should be planned with purpose because every element that will be featured needs to have an impact and convince visitors to take action.

ii. The following elements are necessary when thinking about how to present your website's information: space, organization, color, typography, and a powerful visual.

Most minimalist designs use a grid to create the structure and organize their website. The most popular high-level contrasts are black and white schemes that highlight opposing forces on a website – like a large image next to the small text, or vice versa.

For typography, commonly frameworks are built with sans serif font because it is simple with clean lines.

Minimalism and its design aren't going anywhere. If you are considering redesigning your website this year, go for minimalism as it has many benefits.

It is better to choose a minimalist design style based on the features of websites/products and also consider the target audiences and real users.

It is also important to test and improve your simple, clean and functional minimalist web designs regularly.

Looking for a web designing agency? We can help you! Max Effect Marketing is there to plug the holes in digital marketing and direct the sales right to the client. Get a branded, optimized and customized website from us. Contact us now!

Is Reachability Your Issue? Consider Radio Marketing To Meet Larger Audience With Ease

The charming quality of branding is that it isn’t about selling the product, but connecting to the larger audience. It’s a way to build a foundation of trust with the customers and let them know the nature of your business.

If you are looking to advertise your brand to a broad audience, then a conventional method called radio advertising can help.

Max Effect Marketing is one of the best marketing agencies which deals with radio marketing. They have unique ideas for radio adverts that look organic and engaging. Such entertaining ideas can help you to connect with potential clients and customers.

If you are in a dilemma, then you need to read the examples below that may help you in digesting how radio marketing is valuable:

Reach

Radio is an excellent means for reaching your customers because it allows you to connect with your customers on a regular basis and in environments that they usually don’t get targeted.

An apt example of this is reaching people at work. Many workplaces have the radio playing in the background. In fact, according to a famous survey company, the reach of radio is at 93% in the U.S. which is higher than other modes. It provides your business with a perfect opportunity to make customers know about your company.

Targeting

Because each station can vary quite differently from one another regarding its choice of music, style, and format, they each attract a unique audience. It means you can target different markets by featuring your advertisement on different stations.

Fact: Every week, nearly 94% of all general radio listeners tune to a network-affiliated station to listen to network programming includes everything from 24-hour music channels to sports talk and political analysis.

Cost

One of the biggest benefits of using radio advertising is its cost-effectiveness. For small business owners, entrepreneurs, etc. it can be the perfect medium for branding. Radio branding is a valuable tool for advertising when compared to the cost.

Fact: According to a study, for every $1 invested in radio advertising has an ROI of $6.

In closing

Branding with radio is an excellent way to build trust and convert potential customers into lifelong brand advocates.

Max Effect Marketing has a wide range of entertaining ideas for radio promos to make your marketing campaign innovative and successful. Just click here to learn more about Max Effect’s radio advertising.

5 Compelling Reasons Your Business Needs Content Marketing

According to the Content Marketing Institute’s study for 2017, 89 percent of B2B marketers leverage content marketing as a significant part of their business growth strategy.

What is content marketing?

Content marketing is consistently curating and distributing information that is valuable and relevant to users. A regular relevant information convinces the customers instead of various marketing tactics and sales pitch.

We, at Max Effect Marketing, will elucidate the top 5 reasons why your company needs expert content marketing today -

1. Brand awareness - Rolling out content at regular intervals keeps the content fresh and many opportunities for your targeted audience to see your company’s name. As a result, the brand gets visibility and people remember the brand at the time of making a purchase.

2. Customer response – When making a purchase, customers are likely to weigh all the options in the market. Content marketing facilitates customers with relevant information that guides them in their buying journey. Customers purchase products/services for which they are fully aware of. Producing relevant content gives customers a chance to analyze and evaluate the product before buying it.

3. Organic traffic – If you always produce relevant content, there will be a possibility of your content having a keyword in it. As a result, your content will appear first in search engine results. Because of its usefulness, the content will attract the ideal people, the ones who are genuinely looking for your product. Hence content marketing drives organic traffic to your website.

4. Leads generation – A steady stream of information not only brings satisfied customers but also helps in generating new leads. When even one satisfied customer shares his/her positive experience with another person, more people look forward to your brand and results in better brand positioning.

5. Backlink building – Useful content will bring back customers to your website and simultaneously grow the backlinks to your website. The real benefit behind this is an increase in backlinks raises page authority and improves the page rank.

Max Effect Marketing is a digital marketing agency, situated in Denver that fulfills all the website and digital marketing needs of their clients.