5 Compelling Reasons Your Business Needs Content Marketing

According to the Content Marketing Institute’s study for 2017, 89 percent of B2B marketers leverage content marketing as a significant part of their business growth strategy.

What is content marketing?

Content marketing is consistently curating and distributing information that is valuable and relevant to users. A regular relevant information convinces the customers instead of various marketing tactics and sales pitch.

We, at Max Effect Marketing, will elucidate the top 5 reasons why your company needs expert content marketing today -

1. Brand awareness - Rolling out content at regular intervals keeps the content fresh and many opportunities for your targeted audience to see your company’s name. As a result, the brand gets visibility and people remember the brand at the time of making a purchase.

2. Customer response – When making a purchase, customers are likely to weigh all the options in the market. Content marketing facilitates customers with relevant information that guides them in their buying journey. Customers purchase products/services for which they are fully aware of. Producing relevant content gives customers a chance to analyze and evaluate the product before buying it.

3. Organic traffic – If you always produce relevant content, there will be a possibility of your content having a keyword in it. As a result, your content will appear first in search engine results. Because of its usefulness, the content will attract the ideal people, the ones who are genuinely looking for your product. Hence content marketing drives organic traffic to your website.

4. Leads generation – A steady stream of information not only brings satisfied customers but also helps in generating new leads. When even one satisfied customer shares his/her positive experience with another person, more people look forward to your brand and results in better brand positioning.

5. Backlink building – Useful content will bring back customers to your website and simultaneously grow the backlinks to your website. The real benefit behind this is an increase in backlinks raises page authority and improves the page rank.

Max Effect Marketing is a digital marketing agency, situated in Denver that fulfills all the website and digital marketing needs of their clients.